Video coming soon
Lesson
How to choose a good domain name
About this lesson
Summary
Short, easy to say and easy to spell. A simple checklist for picking a name you will not regret.
Follow along
Steps
- Write down a handful of names that are short and easy to say aloud.
- Avoid hyphens, numbers and spellings people will get wrong.
- Choose between .com and an ending for your country, such as .co.uk, depending on who you want to reach.
- Search for the name on social media too, so your brand matches everywhere.
- Ask two people to spell it back to you after hearing it once.
In writing
In a few words
A good domain name is short, easy to say and easy to spell. Try saying it out loud to a friend. If they cannot write it down correctly, it is too tricky. Avoid hyphens and numbers, because people forget them. A .com is the most familiar ending worldwide, and an ending for your country, such as .co.uk, is a good choice if your customers are mostly in one place.
Words explained
Ending: the last part of a domain, such as .com or .co.uk.