Video coming soon
Lesson
Choose a keyword
About this lesson
Summary
Work out the words your customers type into Google, and pick one to focus each page on.
Follow along
Steps
- Ask three customers how they would search for what you offer.
- Type those phrases into Google and look at the suggestions that appear.
- Choose one main phrase for the page. Use a different phrase on each page.
- Use the phrase in the heading, in the first paragraph and a few more times where it reads naturally.
In writing
In a few words
A keyword is simply the words a customer types into Google when they are looking for what you offer. Ask a few customers how they would search, then pick one main phrase for each page. Use it in the heading and the first paragraph, and a few more times where it reads naturally. Always write for people first.
Words explained
Keyword: the words someone types into Google.
Search results: the list Google shows after you search.