Video coming soon
Lesson
Know who you are writing for
About this lesson
Summary
Picture one real person reading your page. Good writing starts with knowing who that is.
Follow along
Steps
- Think of one real customer you would love to help.
- Write down what they already know and what confuses them.
- Write down the question they have in their head when they arrive.
- Keep that person in mind and write directly to them, using the word you.
In writing
In a few words
Before you write a single word, picture one real person reading your page. What do they already know? What are they worried about? What do they want to find out? When you write for one person, your words sound warm and clear. Writing for everyone makes your page vague and flat.
Words explained
Reader: the person who visits and reads your page.
Customer: someone who might buy from you or hire you.