Write your about page

Lesson 6 of 10, 7 min

About this lesson

Summary

Tell your story in a way that helps the reader trust you, without bragging.

Follow along

Steps

Start with the reader, not with yourself. Say who you help.
Tell a short, true story about why you do this work.
Add two or three facts that build trust, such as how long you have done it.
End with a friendly way to get in touch.

In writing

In a few words

People often read your about page before they contact you. They want to know who you are and whether they can trust you. Start with how you help them, then share a short, true story about why you do the work. Add a few facts, and finish with a friendly way to get in touch.

Words explained

About page: the page that tells visitors who you are.

Trust: the feeling that you are honest and will do what you say.