Video coming soon
Lesson
Titles and descriptions
About this lesson
Summary
Write the two short pieces of text that decide whether someone clicks your page in search results.
Follow along
Steps
- Write a page title of around 60 characters that starts with your keyword.
- Write a description of around 150 characters that tells people what they will find.
- Make each title and description different on every page.
- Search for your page in Google a few weeks later and see how it looks.
In writing
In a few words
Your page title and description are what people see in Google before they click. The title is the large blue line, and the description is the small text under it. Treat the description as a tiny advert. Tell people what they will find, and make every page different.
Words explained
Page title: the large line of text that shows in Google and on the browser tab.
Description: the short text under the title in Google results.
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