Write a button that gets clicked

Lesson 7 of 10, 6 min

About this lesson

Summary

Choose clear words for your buttons and links, so people know exactly what happens next.

Follow along

Steps

Start the button text with a verb, such as Book, Call or Download.
Say what happens when it is clicked, for example Get my free guide.
Avoid vague words like Submit or Click here.
Use the same words in the button and on the page it leads to.

In writing

In a few words

A button is a small promise. The words on it tell someone what will happen when they click. Good button text starts with an action and is specific, such as Book a free call. Vague words like Submit or Click here make people hesitate, and hesitating people leave.

Words explained

Button: a clickable shape that takes the reader somewhere or makes something happen.

Call to action: the words that ask the reader to take a step.